Technical Sales Engineer Job Description

Job Description
A technical sales engineer combines technical knowledge with sales skills. The emphasis of the work varies depending on the level of technical knowledge and understanding needed to sell competently the product or service offered and respond effectively to clients' queries.
Clients are usually technical staff from non-retail organisations, such as factories, public utilities, local authorities and hospitals.
To ensure clients' and their own company's needs are met, technical sales engineers liaise regularly with other members of the sales team and colleagues from a range of departments, such as research, development, design, purchasing, production, and quality, and senior company managers.

Typical Activity

• searching for new clients who could benefit from company products or services and maximising customer potential in designated regions;


• travelling to visit potential clients;


• establishing new, and maintaining existing, long-term relationships with customers;
  managing and interpreting customer requirements - listening to clients and using astute questioning to understand, anticipate and exceed their needs;


• persuading clients that a product or service will best satisfy their needs in terms of quality, price and delivery;


• calculating client quotations;


• negotiating tender and contract terms, to meet both client and company needs;


• negotiating and closing sales by agreeing terms and conditions;


• offering after-sales support services;


• administering client accounts;


• analysing costs and sales;


• preparing reports for head office;


• meeting regular sales targets;


• recording and maintaining client contact data;


• co-ordinating sales projects;


• supporting marketing activities by attending trade shows, conferences and other


• marketing events;


• making technical presentations and demonstrating how a product will meet client needs;


• providing pre-sales technical assistance and product education;


• liaising with other members of the sales team and other technical experts;


• solving client problems;


• helping in the design of custom-made products;


• providing training and producing support material for other members of the sales team