Copywriter Job Description

Job Description

• Developing highly effective, original and targeted marketing copy for the promotion and sale of goods and services.
• Working in tandem with other departments of an Organization and writing & editing creative materials for promotions, direct marketing (email, newsletter), advertisements as well as website content, etc.
• Interacting with clients from time to time and advising them regarding content related issues.
• A thorough understanding of the target audience and maintaining the right tone of voice while writing copy

Profile / Skills required:

• Excellent command over the English language. Expert writing skills, editing and proof reading abilities.
• Ability to write concise, attention grabbing and hard-hitting copy that puts the message across.
• Creative bend of mind with strong visualization skills.
• An advertising background with an understanding of Search Engines and Internet Marketing, an added benefit.
• Exposure to writing print promotional materials, online web content, press releases, copy to assist advertising and marketing efforts, etc.
• Quick idea generation, ability to come up with ideas at a drop of a hat.
• Delivering within short time frames and meeting tight deadlines.